Here’s the good news:
 
Americans were more generous in 2024.
 
In 2023, giving by individuals, foundations, corporations, and bequests equaled $557 billion.
In 2024, giving by those same groups equaled $590 billion – up 8.2%.

As people who believe all things are sacred – including our history – we must be about telling our whole story, even if it’s unpleasant. Even if we are not proud of it. Even if it causes us embarrassment.
 

Everyone wants their pastor to succeed.
Everyone wants their congregation to be thriving and vibrant.
 
To make this a reality requires generosity of spirit, time, and yes, financial resources…
 
So go ahead, give your pastor permission to talk about the spiritual discipline of giving.
 

Collecting stories can feel like an overly formal process. But it doesn’t have to be. My guess is that you are hearing stories of change and transformation frequently - you just need to tune in to them.

Summer is a season to remind people that the work of the church continues – even if you take time off for a well-deserved vacation.

Bottom line – it takes a little effort and planning, but the impact of a thank you video is memorable.

When you emphasize the tangible results of legacy gifts, you increase the likelihood that more people will consider including your congregation in their estate planning.

What do we do with that gift of generosity? Do we live in scarcity – holding on to love, holding on to our resources because “there will never be enough”?
 
Of course not.

Are you afraid of change?
Are you afraid that changing might indicate that you are no longer loyal?
Are you afraid that if you deviate from your strategy, that it might be wrong?

Your newsletter – either electronic or in print – is an excellent way for you to get your message out to your people. It, like your website, can also be a doorway to further engagement with your congregation and visitors.